HJB Consulting UK is a business consultancy developing new b2b commercial technology propositions from startup to scaleup.
We accelerate product:market validation and go-to-market revenue using our RevenueMetrix™ solution to help entrepreneurs, founders and investors reduce early market risk.
Our RevenueMetrix™ online diagnostic will validate your commercial assumptions and automatically generate a best fit go-to-market model and investment plan. Track validation progress and predict commercial performance with analytic dashboards.
The HJB definition of Product:Market fit is when you can accurately predict for $X spent on sales & marketing $Y revenue will cough up at $Z gross margin.
RevenueMetrix™ is based on a simplified go-to-market framework we have created for startups, complimenting the Lean toolkit validation of business model, product and customer development.
The focus is WHAT product proposition, WHO the high propensity audience is and HOW to reach and close them.
New product has a high failure rate from market risk. Connecting product & market validation with a customer centric go-to-market reduces that risk.
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